Three plans. One veterinarian. No guesswork.
Every plan is written from your intake, reviewed personally by Dr. Phil Good, and adjusted as your dog ages. Pricing varies — start with a complimentary twenty-minute veterinary intake review.
Start your dog's intake →
What every Tailored Bowl plan includes.
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A real veterinary intake review.
Dr. Phil Good reads every intake personally.
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Five complete recipes for week one.
Built around proteins and veg you actually buy.
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A short, named supplement list.
Specific to your dog, no mystery proprietary blends.
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Portion math by weight, age, and activity.
No guessing exactly how much to feed.
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A printable weekly card for the kitchen.
Human-written prep notes to pin to the fridge.
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Plan adjustments as your dog ages.
From bouncy puppy to slow-moving senior.
Everyday.
A balanced weekly rotation for healthy adult dogs one to seven years old. Focuses on varied proteins and fresh seasonal vegetables.
Included: 5 recipes, 2 supplements, quarterly rotation.
Best For: Healthy adults, slightly picky eaters.
From $4.95/day
For a 35 lb adult dog. Varies by size.
Sensitive.
A limited-ingredient planning path for owners whose veterinarian has flagged sensitivities, allergies, or recurring digestive concerns.
Included: Limited-ingredient recipe planning, supplement notes, and elimination-diet questions to review with your veterinarian.
Best For: Dogs whose veterinarian has recommended a simplified ingredient strategy.
From $6.95/day
For a 35 lb dog. Limited-ingredient adds cost.
Senior.
A more cautious planning path for dogs seven and older, with prompts for recent bloodwork and veterinarian review before diet changes.
Included: Senior-focused recipe planning, joint/omega considerations, and bloodwork prompts to discuss with your veterinarian.
Best For: Senior dogs whose owners want a more review-ready plan.
From $5.95/day
For a 35 lb senior. Bloodwork review included.
BAILEY · GOLDEN RETRIEVER · ATLANTA GA · EVERYDAY
"Bailey's owner used the Sensitive path to organize ingredients, supplements, and prep notes after several diet changes felt confusing."
OLIVE · SHIH TZU · ATHENS GA · SENSITIVE
"Olive used to walk away from her bowl. Now she hovers around the kitchen island while I prep the sweet potato hash. The recipes are so easy to use."
CHARLIE · GERMAN SHEPHERD · DECATUR GA · SENIOR
"Charlie's owner wanted a senior plan that made protein, calories, and joint-support notes easier to review with their veterinarian."
How pricing works.
Prices shown are food-cost starting points for a typical 35-pound adult dog. Your Tailored Bowl quote depends on dog size, life stage, plan complexity, supplements, and any vet-flagged concerns. The intake comes first so you can see whether this planning workflow is appropriate before moving forward.
"If your dog's current health needs call for direct veterinary care before a diet change, we will tell you during the intake."
Start with the intake. We'll handle the rest.
Four minutes to complete. A real veterinarian reads it.
Begin intake